Old watchmaking logos and hallmarks

Old watchmaking logos and symbols serve primarily to convey the heritage, values, prestige and identity of watch brands. They are useful in several ways :

A reminder of history and innovation: Some logos refer directly to inventions or key moments in the brand's history. For example, the three dots in the Eterna logo recall the invention of the ball-bearing rotor, a major breakthrough for the watchmaking industry.

Affirmation of positioning and values: The symbols chosen (crown for Rolex, star for Zenith, anchor for Ulysse Nardin, etc.) embody the brand's positioning (prestige, excellence, adventure, etc.) and  tell a story that reinforces the brand's legitimacy and image with the public.

A tool for differentiation and recognition: Logos help to quickly identify a brand and distinguish it from its competitors. They become visual signatures that ensure consistency and immediate recognition of products, while combating counterfeiting (e.g. the Oris red rotor).

Conveying a symbolic message: the colors, shapes and graphic elements used carry precise meanings. For example, Rolex's golden crown symbolizes royalty, excellence and the use of precious metals, while green evokes wealth and status.

Storytelling and legitimacy: Old logos also serve to nurture the brand's storytelling, i.e., to tell a story that justifies and enhances its existence and choices, thus strengthening the emotional attachment of customers.

Elements of tradition and timelessness: By retaining or revisiting their old symbols, brands recall their roots in tradition and their ability to stand the test of time, reassuring customers of the durability and value of their purchase.

Here is a representation of the old watchmakings logos, icons and initials used to identify your watch brand :