April 17, 2008 was held in New York Antiquorum sale, Swiss House Auction specialized in watches. The title of the sale was "Revolution ♕ : The Evolution of the Rolex sports watch" commemorating the centenary of the brand.

The ♕ sale totaled a sum of $ 8,515 260.
A spectacular sale, extraordinary demonstrating the growing interest of collectors for this iconic brand; 283 people registered on-line, a room in New York, in Milan in a room videoconferencing. 90% of the lots were sold for over 140% of their value !!!

Nine ♕ world records were broken! Among lequels we note:

- A ♕ Submariner 1665 "Double Red" 237 $ 600
- 1675 ♕ GMT with a transparent background (!!!) to $ 125,000
- A♕ Milgauss Black Dial Steel 190 $ 400
- A ♕Submariner 5513 "Military" 166 $ 800
- A ♕ Sea-Dweller 1665 "Comex" 248 $ 800

Antiquorum sale entitled "Revolution: The Evolution of the Rolex ♕ Sport" commemorating the centenary of Rolex totaled the amount of US $ 8,515,260.

In addition to the 283 people registered online, bidders were many in the auction house.
Given the enormous interest in this sale, an additional room in Milan was installed to monitor the progress by videoconference.

High prices were achieved with 90% of lots sold for 142.05% of their value. Antiquorum has seen strong global participation including countries like Germany, Italy and Malta.
During this sale, 9 records were broken:

Ref. 1016 Space-Dweller steel (lot 95) sold for US $ 48,000 to the Ref. 1675 GMT-Master with transparent background Steel (lot 115) 125 500 US $,

the Tudor Ref. 7031 Oyster Date Chronograph Steel (lot 127): 48 $ 000US, Ref. 6541 Milgauss black background Steel (lot 145): US $ 190,400, the Ref. 5513 Military Steel (lot 175): US $ 166,800, the Ref. 16610 Panama Canal steel (lot 193): US $ 90 000, Ref. 1665 Sea-Dweller Comex steel (lot 201): US $ 248,800, the Ref. 1665 Prototype No Valve Double Red Sea-Dweller steel (lot 209): US $ 237 600 and, finally, Ref. 1665 Double Red Patent Pending Mark I (lot 210): US $ 237,600

Other very satisfactory results include lot 219, ref. 1665 Sea-Dweller Stainless Steel sold US $ 119'600, lot 103, ref. 1655 "Straight Hand Steve McQueen", sold for US $ 40'800 US $ and lot 63, "The World Famous Oyster Case", awarded US $ $ 28'800US.

Julien schaerer, auctioneer of the sale and Director of Antiquorum USA has declared "the result of our auction today demonstrates the appreciation of collectors for Rolex and Tudor's place among the collection of brands. We could be more satisfied with the outcome of this sale. "

Evan Zimmermann, Antiquorum USA CEO, said "As Rolex celebrated its 100 years, we thought seize the opportunity to bring together the best available items from watches, displays and memorable objects of Rolex, to facilitate a sale single theme of a kind and capable of attracting collectors from around the world. After working in preparation for over a year, we are pleased to have achieved such a result that allows us to qualify this sale of "selling century ".

(Source: Antiquorum)

A legenday & collectorbook,  the single sale Rolex world to celebrate its 100 years, more qu'n reference, an obligation by its mid elementary books chevreonnée collector.
Language English, 480 pages in color, 21 x 27 x 3.5cm, weight 1 kg.

Publisher: Antiquorum Auctioneers (2008)
ASIN: B007H1EQVE

Excellent cosmetical condition

A unique masterpiece to own !