A simple but valuable & collectable item for the Rolex brand.
Small 40/50 wooden box with vintage address and following inscriptions:
FABRIQUE D'HORLOGERIE
MONTRES ROLEX SA
GENEVE
RUE DU MARCHE,18
History: In 1914, Hans Wilsdorf and his famous Rolex company in 1908, left England to settle in Geneva (exactly 18 rue du Marché) in order to escape the import tax of 33% on all import products. decided by the British government to finance the war effort.
This is where he invented the Rolex "Oyster", the first truly waterproof watch, and the Rolex "Perpetual", self-winding.
In terms of location, Rolex decided in 1960 to leave the building at 18, rue du Marché, Geneva, premises become too cramped. By making this choice, the watchmaker marks a break with the Geneva watch industry, traditionally located near the shores of the lake.
The administrators decide to go in the industrial area Praille-Acacias It's a small antiquity that we propose there ...
The first big headquarters of the brand, address now historical for the brand from which grew roots.
More than just a box, a ♕Legendary♕ Rolex box for owners and collectors of Rolex watches.
Dimensions: 10 x 3 x 6.5cm
Condition : Fantastic for a box that is over 80 years old !
GUARANTEED TO BE 1OO% ORIGINAL
An amazing Collectable item from 40-50's. The first address of ♕ Rolex headquarter with "The Great Captain" Hans Wilsdorf .